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Advertising campaign strategy [Book] : a guide to marketing communication plans / Donald Parente.

By: Material type: TextTextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c2000.Edition: 2nd edDescription: xxi, 371 p. : ill. ; 24 cmISBN:
  • 003021114X
Subject(s): DDC classification:
  • 659.113 21
Other classification:
  • 659.113
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