Advertising campaign strategy a guide to marketing communication plans /
Parente, Donald.
Advertising campaign strategy a guide to marketing communication plans / [Book] : Donald Parente. - 2nd ed. - Fort Worth : Dryden Press, c2000. - xxi, 371 p. : ill. ; 24 cm. - The Dryden Press series in marketing .
All.
003021114X
99074298
Advertising campaigns.
Communication in marketing.
659.113
Advertising campaign strategy a guide to marketing communication plans / [Book] : Donald Parente. - 2nd ed. - Fort Worth : Dryden Press, c2000. - xxi, 371 p. : ill. ; 24 cm. - The Dryden Press series in marketing .
All.
003021114X
99074298
Advertising campaigns.
Communication in marketing.
659.113