Advertising campaign strategy (Record no. 157081)

MARC details
000 -LEADER
fixed length control field 00917cam a2200265 a 4500
001 - CONTROL NUMBER
control field 0000036543
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 991103s2000 txua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99074298
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 003021114X
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.113
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.113
Item number PAR-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parente, Donald.
245 10 - TITLE STATEMENT
Title Advertising campaign strategy
Medium [Book] :
Remainder of title a guide to marketing communication plans /
Statement of responsibility, etc. Donald Parente.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Fort Worth :
Name of publisher, distributor, etc. Dryden Press,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 371 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Dryden Press series in marketing
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns.
Topical term or geographic name entry element Communication in marketing.
852 ## - LOCATION
Accession No. 16080
-- 0.00
Former shelving location Books
Accession No. 13415
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.1 13 PAR-A 16080 09/18/2023 09/18/2023 Books
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.1 13 PAR-A 13415 09/18/2023 09/18/2023 Books