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18 brand astras [Book] : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor.

By: Material type: TextTextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2003.Description: 134 p. : ill. ; 21 cmISBN:
  • 0761996567 (pbk.)
Subject(s): DDC classification:
  • 658.827
Other classification:
  • 658.827
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