18 brand astras [Book] : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor.
Material type: TextPublication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2003.Description: 134 p. : ill. ; 21 cmISBN:- 0761996567 (pbk.)
- 658.827
- 658.827
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.827 KAP-E (Browse shelf(Opens below)) | Available | 9388 |
Total holds: 0
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658.827 DUN-P Principles of advertising & IMC | 658.827 DUN-P Principles of advertising & IMC | 658.827 DUN-P Principles of advertising & IMC | 658.827 KAP-E 18 brand astras using brand abilities as weapons for CRISP brand building / | 658.827 KAP-S Strategic brand management creating and sustaining brand equity long term / | 658.827 KAP-S Strategic brand management creating and sustaining brand equity long term / | 658.827 KEL-S Strategic brand management building, measuring, and managing brand equity / |
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