18 brand astras using brand abilities as weapons for CRISP brand building /
Kapoor, Jagdeep, 1960-
18 brand astras using brand abilities as weapons for CRISP brand building / [Book] : Jagdeep Kapoor. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2003. - 134 p. : ill. ; 21 cm.
All.
0761996567 (pbk.)
Brand name products--Management.
Branding (Marketing).
Customer relations.
658.827
18 brand astras using brand abilities as weapons for CRISP brand building / [Book] : Jagdeep Kapoor. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2003. - 134 p. : ill. ; 21 cm.
All.
0761996567 (pbk.)
Brand name products--Management.
Branding (Marketing).
Customer relations.
658.827