18 brand astras (Record no. 155375)

MARC details
000 -LEADER
fixed length control field 00801nam a22002418a 4500
001 - CONTROL NUMBER
control field 0000037525
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030310s2003 ii a 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761996567 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.827
Item number KAP-E
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kapoor, Jagdeep,
Dates associated with a name 1960-
245 10 - TITLE STATEMENT
Title 18 brand astras
Medium [Book] :
Remainder of title using brand abilities as weapons for CRISP brand building /
Statement of responsibility, etc. Jagdeep Kapoor.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
-- Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Response Books,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent 134 p. :
Other physical details ill. ;
Dimensions 21 cm.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
Topical term or geographic name entry element Branding (Marketing).
Topical term or geographic name entry element Customer relations.
852 ## - LOCATION
Accession No. 9388
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.827 KAP-E 9388 09/18/2023 09/18/2023 Books