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Consumer behavior and marketing strategy [Book] : J. Paul Peter, Jerry C. Olson

By: Contributor(s): Material type: TextTextSeries: Publication details: New York : McGraw-Hill, c2005.Edition: 7th edDescription: xxv, 578 p. : ill. ; 27 cmISBN:
  • 0071111778 (international : alk. paper)
  • 0072864877 (alk. paper)
Subject(s): DDC classification:
  • 658.8 342 22
Other classification:
  • 658.8 342
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