Consumer behavior and marketing strategy (Record no. 154524)

MARC details
000 -LEADER
fixed length control field 01170cam a22003134a 4500
001 - CONTROL NUMBER
control field 0000036978
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 031230s2005 nyua 000 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071111778 (international : alk. paper)
International Standard Book Number 0072864877 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UtOrBLW
-- UtOrBLW
042 ## - AUTHENTICATION CODE
Authentication code pcc
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 342
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 342
Item number PET-C
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 10 - TITLE STATEMENT
Title Consumer behavior and marketing strategy
Medium [Book] :
Remainder of title J. Paul Peter, Jerry C. Olson
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 578 p. :
Other physical details ill. ;
Dimensions 27 cm.
365 ## - TRADE PRICE
Price type code 01
Price amount 9,255.36
490 1# - SERIES STATEMENT
Series statement McGraw-Hill/Irwin series in marketing.
500 ## - GENERAL NOTE
General note Various multi-media instructional materials are available to supplement the text.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
852 ## - LOCATION
Accession No. 26709
-- 0.00
Former shelving location Books
Accession No. 27717
-- 9255.36
-- New Public Books Pvt. Ltd.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 342 PET-C 26709 09/18/2023 09/18/2023 Books
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 342 PET-C 27717 09/18/2023 09/18/2023 Books