Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson
Peter, J. Paul.
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson [Book] : - 7th ed. - New York : McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing. .
Various multi-media instructional materials are available to supplement the text.
All.
0071111778 (international : alk. paper) 0072864877 (alk. paper)
Consumer behavior.
Marketing.
658.8 342
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson [Book] : - 7th ed. - New York : McGraw-Hill, c2005. - xxv, 578 p. : ill. ; 27 cm. - McGraw-Hill/Irwin series in marketing. .
Various multi-media instructional materials are available to supplement the text.
All.
0071111778 (international : alk. paper) 0072864877 (alk. paper)
Consumer behavior.
Marketing.
658.8 342