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The market segmentation workbook [Book] : target marketing for marketing managers / Sally Dibb and Lyndon Simkin.
Material type:
TextSeries: The Marketing workbooksPublication details: London ; New York : Routledge, 1996.Description: xvii, 219 p. : ill. ; 24 cmISBN: - 0415118921
- 658.8 35 20
- 658.8 35
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.8 35 DIB-M (Browse shelf(Opens below)) | Available | 26670 |
Total holds: 0
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| 658.8 342 WIL-C Consumer behavior | 658.8 343 KAP-N The new strategic brand management creating and sustaining brand equity long term / | 658.8 343 KAP-N The new strategic brand management creating and sustaining brand equity long term / | 658.8 35 DIB-M The market segmentation workbook target marketing for marketing managers / | 658.8 4 AFU-I Internet business models and strategies text and cases / | 658.8 4 BAN-E e-Finance the electronic revolution / | 658.8 4 BAN-E e-Finance the electronic revolution / |
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