The market segmentation workbook (Record no. 154462)

MARC details
000 -LEADER
fixed length control field 00781pam a2200229 a 4500
001 - CONTROL NUMBER
control field 0000037841
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950810s1996 enka b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0415118921
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- WSU
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 35
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8 35
Item number DIB-M
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dibb, Sally,
Dates associated with a name 1963-
245 14 - TITLE STATEMENT
Title The market segmentation workbook
Medium [Book] :
Remainder of title target marketing for marketing managers /
Statement of responsibility, etc. Sally Dibb and Lyndon Simkin.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 1996.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 219 p. :
Other physical details ill. ;
Dimensions 24 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Marketing workbooks.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Simkin, Lyndon,
Dates associated with a name 1961-
852 ## - LOCATION
Accession No. 26670
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 35 DIB-M 26670 09/18/2023 09/18/2023 Books