Basic marketing [Book] : a global-managerial approach/ / William D. Perreault, Jr., E. Jerome McCarthy.

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TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, c1999.Edition: 13th edDescription: xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN:

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Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 PER-B (Browse shelf(Opens below))	Available		16082
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 PER-B (Browse shelf(Opens below))	Available		9453

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Previous	658.8 PER-A Applications in basic marketing clippings from the popular business press /	658.8 PER-B Basic marketing a marketing strategy planning approach /	658.8 PER-B Basic marketing a global-managerial approach/ /	658.8 PER-B Basic marketing a global-managerial approach/ /	658.8 PER-B Basic marketing a global-managerial approach /	658.8 PER-E Essentials of marketing a global managerial approach /	658.8 PER-E Essentials of marketing a global-managerial approach /	Next

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