Basic marketing (Record no. 154344)

MARC details
000 -LEADER
fixed length control field 01051pam a2200289 a 4500
001 - CONTROL NUMBER
control field 0000054632
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 980323s1998 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007228840X
International Standard Book Number 0072281480 (CD-ROM)
International Standard Book Number 0071158332
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number PER-B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing
Medium [Book] :
Remainder of title a global-managerial approach/ /
Statement of responsibility, etc. William D. Perreault, Jr., E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 13th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 791, 31 p. :
Other physical details ill. ;
Dimensions 29 cm. +
Accompanying material 1 computer laser optical disc (4 3/4 in.).
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Irwin/McGraw-Hill series in marketing.
500 ## - GENERAL NOTE
General note Include index.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
852 ## - LOCATION
Accession No. 16082
-- 0.00
Former shelving location Books
Accession No. 9453
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 PER-B 16082 09/18/2023 09/18/2023 Books
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 PER-B 9453 09/18/2023 09/18/2023 Books