Basic marketing a global-managerial approach/ /
Perreault, William D.
Basic marketing a global-managerial approach/ / [Book] : William D. Perreault, Jr., E. Jerome McCarthy. - 13th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.). - Irwin/McGraw-Hill series in marketing. .
Include index.
All.
007228840X 0072281480 (CD-ROM) 0071158332
Marketing--Management.
658.8
Basic marketing a global-managerial approach/ / [Book] : William D. Perreault, Jr., E. Jerome McCarthy. - 13th ed. - Boston : Irwin/McGraw-Hill, c1999. - xxiv, 791, 31 p. : ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.). - Irwin/McGraw-Hill series in marketing. .
Include index.
All.
007228840X 0072281480 (CD-ROM) 0071158332
Marketing--Management.
658.8