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Auditing markets, products, and marketing plans [Book] / David Parmerlee.
Material type:
TextSeries: AMA marketing toolboxPublication details: Lincolnwood, Ill. ; [Great Britain] : NTC Business Books, c2000.Description: xii, 193 p. : ill. ; 28 cmISBN: - 0658001337 (pbk.) :
- 658.802 21
- 658.802
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Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 658.802 PAR-A (Browse shelf(Opens below)) | Available | 3769 |
Total holds: 0
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| 658.802 MCD-M Marketing plans how to prepare them, how to use them / | 658.802 MUL-M Marketing management a strategic decision-making approach / | 658.802 OUW-I Integrated marketing communications | 658.802 PAR-A Auditing markets, products, and marketing plans | 658.802 PIC-I Integrated marketing communications | 658.802 PIC-I Integrated marketing communications | 658.802 PIC-I Integrated marketing communications |
At head of title: American Marketing Association.
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