Auditing markets, products, and marketing plans
Parmerlee, David.
Auditing markets, products, and marketing plans [Book] / David Parmerlee. - Lincolnwood, Ill. ; [Great Britain] : NTC Business Books, c2000. - xii, 193 p. : ill. ; 28 cm. - AMA marketing toolbox .
At head of title: American Marketing Association.
All.
0658001337 (pbk.) :
GBA205097 bnb
Marketing audits.
658.802
Auditing markets, products, and marketing plans [Book] / David Parmerlee. - Lincolnwood, Ill. ; [Great Britain] : NTC Business Books, c2000. - xii, 193 p. : ill. ; 28 cm. - AMA marketing toolbox .
At head of title: American Marketing Association.
All.
0658001337 (pbk.) :
GBA205097 bnb
Marketing audits.
658.802