Auditing markets, products, and marketing plans (Record no. 153110)

MARC details
000 -LEADER
fixed length control field 00821 am a2200241ua 4500
001 - CONTROL NUMBER
control field 0000055519
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020107s2000 enka || 000 ||eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA205097
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0658001337 (pbk.) :
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency Uk
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 21
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.802
Item number PAR-A
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Parmerlee, David.
245 10 - TITLE STATEMENT
Title Auditing markets, products, and marketing plans
Medium [Book] /
Statement of responsibility, etc. David Parmerlee.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, Ill. ;
-- [Great Britain] :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 193 p. :
Other physical details ill. ;
Dimensions 28 cm.
490 0# - SERIES STATEMENT
Series statement AMA marketing toolbox
500 ## - GENERAL NOTE
General note At head of title: American Marketing Association.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing audits.
852 ## - LOCATION
Accession No. 3769
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.802 PAR-A 3769 09/18/2023 09/18/2023 Books