Living brands [Book] : collaboration + innovation = customer fascination / Raymond A. Nadeau.

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TextPublication details: New York : McGraw-Hill, c2007.Description: xxx, 302 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.827 NAD-L (Browse shelf(Opens below))	Available		30982

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Previous	658.827 LAV-B Building a brand in a week	658.827 LIN-B Brand sense build powerful brands through touch, taste, smell, sight, and sound /	658.827 MOR-B Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition /	658.827 NAD-L Living brands collaboration + innovation = customer fascination /	658.827 NEA-V Value creation the power of brand equity /	658.827 PRI-B Brand manners how to create the self-confident organisation to live the brand /	658.827 RAN-B Branding a practical guide to planning your strategy /	Next

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