Living brands collaboration + innovation = customer fascination /
Nadeau, Raymond.
Living brands collaboration + innovation = customer fascination / [Book] : Raymond A. Nadeau. - New York : McGraw-Hill, c2007. - xxx, 302 p. : ill. ; 24 cm.
All.
0071466142 (alk. paper) 9780071466141
Brand name products.
Advertising--Brand name products.
658.827 / Nad 658.8 27
Living brands collaboration + innovation = customer fascination / [Book] : Raymond A. Nadeau. - New York : McGraw-Hill, c2007. - xxx, 302 p. : ill. ; 24 cm.
All.
0071466142 (alk. paper) 9780071466141
Brand name products.
Advertising--Brand name products.
658.827 / Nad 658.8 27