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Global marketing [Book] : foreign entry, local marketing & global management / Johny K. Johansson.

By: Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York, N.Y. : McGraw-Hill/Irwin, c2003.Edition: 3rd edDescription: xviii, 654 p. : ill. ; 28 cmISBN:
  • 0072471484 (alk. paper)
Subject(s): DDC classification:
  • 658.848 21
Other classification:
  • 658.848
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