Global marketing foreign entry, local marketing & global management /
Johansson, Johny K.
Global marketing foreign entry, local marketing & global management / [Book] : Johny K. Johansson. - 3rd ed. - New York, N.Y. : McGraw-Hill/Irwin, c2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Include index
All.
0072471484 (alk. paper)
Export marketing.
Export marketing--Management.
658.848
Global marketing foreign entry, local marketing & global management / [Book] : Johny K. Johansson. - 3rd ed. - New York, N.Y. : McGraw-Hill/Irwin, c2003. - xviii, 654 p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing .
Include index
All.
0072471484 (alk. paper)
Export marketing.
Export marketing--Management.
658.848