Basic marketing [Book] : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

Material type: Text

TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 16th edDescription: 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

007352980X (alk. paper)
9780073529806 (alk. paper)
9780073324043 (set)
0073324043 (set)

Subject(s):

Marketing -- Management

DDC classification:

658.8 22

Other classification:

658.8

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 PER-B (Browse shelf(Opens below))	Available		39522

Total holds: 0

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Previous	658.8 PAL-M The marketing edge the new leadership role of sales & marketing in manufacturing /	658.8 PAR-S Strategic marketing management a means-end approach /	658.8 PER-A Applications in basic marketing clippings from the popular business press /	658.8 PER-B Basic marketing a marketing strategy planning approach /	658.8 PER-B Basic marketing a global-managerial approach/ /	658.8 PER-B Basic marketing a global-managerial approach/ /	658.8 PER-B Basic marketing a global-managerial approach /	Next

"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."

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