Basic marketing a marketing strategy planning approach /
Perreault, William D.
Basic marketing a marketing strategy planning approach / [Book] : William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill/Irwin, c2008. - 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.).
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
All.
007352980X (alk. paper) 9780073529806 (alk. paper) 9780073324043 (set) 0073324043 (set)
Marketing--Management.
658.8
Basic marketing a marketing strategy planning approach / [Book] : William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill/Irwin, c2008. - 1 v. (in various pagings) : col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.).
"The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
All.
007352980X (alk. paper) 9780073529806 (alk. paper) 9780073324043 (set) 0073324043 (set)
Marketing--Management.
658.8