Basic marketing (Record no. 148720)

MARC details
000 -LEADER
fixed length control field 01188cam a22003014a 4500
001 - CONTROL NUMBER
control field 0000047202
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060720s2008 maua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007352980X (alk. paper)
International Standard Book Number 9780073529806 (alk. paper)
International Standard Book Number 9780073324043 (set)
International Standard Book Number 0073324043 (set)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 658.8
Item number PER-B
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Basic marketing
Medium [Book] :
Remainder of title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy.
250 ## - EDITION STATEMENT
Edition statement 16th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2008.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (in various pagings) :
Other physical details col. ill. ;
Dimensions 29 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.).
365 ## - TRADE PRICE
Price type code 01
Price amount 900.00
500 ## - GENERAL NOTE
General note "The subtitle of the 15th edition was A Global-Managerial Approach. Joseph P. Cannon is a new author to this edition."
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.,
Titles and other words associated with a name Ph. D.
Personal name McCarthy, E. Jerome
852 ## - LOCATION
Accession No. 39522
-- 900.00
-- T.J. Books, Books & Magazines Supplier.
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   658.8 PER-B 39522 09/18/2023 09/18/2023 Books