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Advertising excellence [Book] / Courtland L. Bově ... [et al.].

Contributor(s): Material type: TextTextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1995.Description: 1 v. (various pagings) ; : ill. (some col.) ; 29 cmISBN:
  • 007006847X (alk. paper)
  • 0071138528 (International ed.)
Subject(s): DDC classification:
  • 659.1 20
Other classification:
  • 659.1
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