Advertising excellence [Book] / Courtland L. Bově ... [et al.].
Material type: TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, c1995.Description: 1 v. (various pagings) ; : ill. (some col.) ; 29 cmISBN:- 007006847X (alk. paper)
- 0071138528 (International ed.)
- 659.1 20
- 659.1
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor | 659.1 ADV (Browse shelf(Opens below)) | Available | 7984 |
Total holds: 0
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659 MIK-B Brand lands, hot spots & cool spaces welcome to the third place and the total marketing experience / | 659.1 13 PAR-A Advertising campaign strategy a guide to marketing communication plans / | 659.1 13 PAR-A Advertising campaign strategy a guide to marketing communication plans / | 659.1 ADV Advertising excellence | 659.1 ADV Advertising, promotion, and new media | 659.1 ARE-C Contemporary advertising / | 659.1 ARE-C Contemporary advertising |
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