Advertising excellence

Advertising excellence [Book] / Courtland L. Bově ... [et al.]. - New York : McGraw-Hill, c1995. - 1 v. (various pagings) ; : ill. (some col.) ; 29 cm. - McGraw-Hill series in marketing. .

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007006847X (alk. paper) 0071138528 (International ed.)

GB96-30705


Advertising.

659.1