Advertising excellence (Record no. 147847)

MARC details
000 -LEADER
fixed length control field 00816cam a2200253 a 4500
001 - CONTROL NUMBER
control field 0000036502
003 - CONTROL NUMBER IDENTIFIER
control field 0001
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 940426s1995 nyua b 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GB96-30705
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007006847X (alk. paper)
International Standard Book Number 0071138528 (International ed.)
035 ## - SYSTEM CONTROL NUMBER
System control number .b5447761x
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency UKM
-- MLX
-- WaOLN
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
084 ## - OTHER CLASSIFICATION NUMBER
Classification number 659.1
Item number ADV
245 00 - TITLE STATEMENT
Title Advertising excellence
Medium [Book] /
Statement of responsibility, etc. Courtland L. Bově ... [et al.].
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) ; :
Other physical details ill. (some col.) ;
Dimensions 29 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing.
521 ## - TARGET AUDIENCE NOTE
Target audience note All.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bově, Courtland L.
852 ## - LOCATION
Accession No. 7984
-- 0.00
Former shelving location Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Junaid Zaidi Library, COMSATS University Islamabad Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 09/18/2023   659.1 ADV 7984 09/18/2023 09/18/2023 Books