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1.
Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing [Book] Giovanni Vecchiato. by
Material type: Text Text
Publication details: Springer-Verlag Berlin Heidelberg New York
Availability: Not available: COMSATS University Abbottabad Campus: Checked out (1).

2.
The consumer mind Book : brand perception and the implication for marketers / Pepe Martinez. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, ©2012
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8343 MAR-C 62855.

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