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	1.	No cover image available Impact of influencer marketing on consumer buying behavior and brand awareness during COVID-19 using social media a case of household products / Yusra Alvi. [Thesis or Dissertation] by Alvi, Yusra [FA19-RMS-017/ISB] Material type: Text Language: English Publication details: Islamabad : COMSATS University Islamabad, 2021 Dissertation note: Thesis A Post Graduate thesis submitted to the department of Management Sciences as partial fulfillment of the requirement for the award of degree of Management Sciences. External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat. COMSATS University Islamabad Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: T 658 ALV-I 12209. Items available for reference: Junaid Zaidi Library, COMSATS University Islamabad: Not for loan (1)Call number: T 658 ALV-I 12209. Place hold Add to cart (remove)
	2.	No cover image available An analysis of the role played by social media in creating brand awareness and loyalty through brand image a case of Pakistan's apparel brands / Muhammad Nauman Zahid. [Thesis or Dissertation] by Zahid, Muhammad Nauman [FA19-RMS-014/ISB] Material type: Text Language: English Publication details: Islamabad : COMSATS University Islamabad, 2021 Dissertation note: A Post Graduate thesis submitted to the department of Management Sciences as a partial fulfillment of the requirement for the award of degree of MS in Management Sciences.External Examiner: Muhammad Kaleem, Dr. AP, Management Sciences, Kohat University of Science & Technology, Kohat. COMSATS University Islamabad Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: T 658 ZAH-A 11341. Place hold Add to cart (remove)