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A Designer's research manual [Book] : succeed in design by knowing your clients and what they really need / Jenn + Ken Visocky O'Grady.

By: Contributor(s): Material type: TextTextSeries: Design field guides | Design field guidesPublication details: Beverly, MA : Rockport Pub, 2009, c2006.Edition: [1st paperback ed.]Description: 192 p. : ill. (chiefly col.) ; 26 cmISBN:
  • 9781592532575
  • 1592532578
  • 1592535577 (pbk.)
  • 9781592535576 (pbk.)
Subject(s): DDC classification:
  • 741.6068 8
Other classification:
  • 741.60688
Summary: Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 741.60688 VIS-D (Browse shelf(Opens below)) Available 47726
Total holds: 0

Includes bibliographical references (p. 191) and index.

Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.

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