MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01900dam a2200337Ia 4500 |
| 001 - CONTROL NUMBER |
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| control field |
0000064017 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0001 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140430r20092006maua 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781592532575 |
|
|---|
| International Standard Book Number |
1592532578 |
|
|---|
| International Standard Book Number |
1592535577 (pbk.) |
|
|---|
| International Standard Book Number |
9781592535576 (pbk.) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Transcribing agency |
BTCTA |
| Modifying agency |
YDXCP |
| -- |
JBU |
| -- |
ZVT |
| -- |
DEBBG |
| -- |
KSU |
| -- |
UtOrBLW |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
741.6068 8 |
| 084 ## - OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
741.60688 |
| Item number |
VIS-D |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
NC1001.6 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.V57 2009 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Visocky O'Grady, Jennifer. |
| 245 12 - TITLE STATEMENT |
|---|
| Title |
A Designer's research manual |
| Medium |
[Book] : |
| Remainder of title |
succeed in design by knowing your clients and what they really need / |
| Statement of responsibility, etc. |
Jenn + Ken Visocky O'Grady. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
[1st paperback ed.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Beverly, MA : |
| Name of publisher, distributor, etc. |
Rockport Pub, |
| Date of publication, distribution, etc. |
2009, c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
192 p. : |
| Other physical details |
ill. (chiefly col.) ; |
| Dimensions |
26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Design field guides |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Design field guides. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 191) and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Commercial art |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
|
|---|
| Topical term or geographic name entry element |
Graphic arts |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Visocky O'Grady, Kenneth. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Design field guides. |
| 852 ## - LOCATION |
|---|
| Accession No. |
47726 |
| -- |
2562.00 |
| -- |
Multi-Line Books Lahore CUI Lahore |
| Former shelving location |
Books |
