Statistical methods in customer relationship management [Book] / V. Kumar, J. Andrew Petersen.
Material type: TextPublication details: Chichester, West Sussex, : Wiley, 2012.Description: xiii, 272 p. ; 24 cmISBN:- 9781119993209 (cloth)
- 658.8 12015195 23
- 658.812015195
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Junaid Zaidi Library, COMSATS University Islamabad | 658.812015195 KUM-S (Browse shelf(Opens below)) | Available | 47370 |
Includes bibliographical references and index.
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customers tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.
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