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Statistical methods in customer relationship management [Book] / V. Kumar, J. Andrew Petersen.

By: Contributor(s): Material type: TextTextPublication details: Chichester, West Sussex, : Wiley, 2012.Description: xiii, 272 p. ; 24 cmISBN:
  • 9781119993209 (cloth)
Subject(s): DDC classification:
  • 658.8 12015195 23
Other classification:
  • 658.812015195
Summary: Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 658.812015195 KUM-S (Browse shelf(Opens below)) Available 47370
Total holds: 0

Includes bibliographical references and index.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.

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