EXAMINING THE INFLUENCE OF DIGITAL INFLUENCERS' CREDIBILITY ON PURCHASE INTENTION AND BRAND ATTITUDE AMONG INSTAGRAM USERS IN LAHORE

By: Contributor(s): Material type: TextTextPublication details: COMSATS University Islamabad, Lahore Campus Library Information Services, CUI Lahore 2024Description: 51 Hard copy is available in the library, please contact library help desk for servicesSubject(s): DDC classification:
  • 658.049 ZAR
Online resources: Dissertation note: To fullfill the requirement of the degree MS 2023 Management Sciences COMSATS University Islamabad, Lahore campus FA21-RBA-024
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Item type Current library Call number Status Date due Barcode Item holds
Thesis/Dessertations/Reports Thesis/Dessertations/Reports COMSATS University Lahore Campus 658.049 (Browse shelf(Opens below)) Not for loan LHR TP 8549
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To fullfill the requirement of the degree MS 2023 Management Sciences COMSATS University Islamabad, Lahore campus FA21-RBA-024

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