EXAMINING THE INFLUENCE OF DIGITAL INFLUENCERS' CREDIBILITY ON PURCHASE INTENTION AND BRAND ATTITUDE AMONG INSTAGRAM USERS IN LAHORE
Zarnab Shahid FA21-RBA-024
EXAMINING THE INFLUENCE OF DIGITAL INFLUENCERS' CREDIBILITY ON PURCHASE INTENTION AND BRAND ATTITUDE AMONG INSTAGRAM USERS IN LAHORE - COMSATS University Islamabad, Lahore Campus Library Information Services, CUI Lahore 2024 - 51 Hard copy is available in the library, please contact library help desk for services
To fullfill the requirement of the degree
Faculty and Students
Management Sciences --Influencer marketing, Advantages of Instagram, Building relationships
658.049 / ZAR
EXAMINING THE INFLUENCE OF DIGITAL INFLUENCERS' CREDIBILITY ON PURCHASE INTENTION AND BRAND ATTITUDE AMONG INSTAGRAM USERS IN LAHORE - COMSATS University Islamabad, Lahore Campus Library Information Services, CUI Lahore 2024 - 51 Hard copy is available in the library, please contact library help desk for services
To fullfill the requirement of the degree
Faculty and Students
Management Sciences --Influencer marketing, Advantages of Instagram, Building relationships
658.049 / ZAR