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1.
Strategic marketing management [Book] : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by Series:
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1997
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.802 WIL-S.

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2.
Strategic marketing management [Book] : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by Series:
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Viva Book Private Limited, 2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.802 WIL-S, ...

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