Strategic marketing management [Book] : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan.

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Material type: Text

TextSeries: Publication details: India : Viva Book Private Limited, 2001.Edition: 2nd edDescription: xx, 827 p. : ill. ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.802 WIL-S (Browse shelf(Opens below))	Available		9517
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.802 WIL-S (Browse shelf(Opens below))	Available		16084

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Indian edition 2001 original ISBN 075062244X (pbk.)

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