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Entertainment marketing & communication [Book] : selling branded performance, people, and places / Shay Sayre.
Material type:
TextPublication details: India : Pearson Eduacation in South Asia, c2008.Description: 511 p. : ill. ; 24 cmISBN: - 9788131722152
- Leisure industry -- United States -- Marketing
- Performing arts -- United States -- Marketing
- Entertainment events -- United States -- Marketing
- Amusements -- United States -- Marketing
- Tourism -- United States -- Marketing
- Recreation -- United States -- Marketing
- Consumer behavior -- United States
- Communication in marketing -- United States
- 790.2
- 790.2
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
Books
|
Junaid Zaidi Library, COMSATS University Islamabad Ground Floor | 790.2 SAY-E (Browse shelf(Opens below)) | Available | 34647 |
Total holds: 0
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