Entertainment marketing & communication selling branded performance, people, and places /
Sayre, Shay.
Entertainment marketing & communication selling branded performance, people, and places / [Book] : Shay Sayre. - India : Pearson Eduacation in South Asia, c2008. - 511 p. : ill. ; 24 cm.
All.
9788131722152
Leisure industry--Marketing.--United States
Performing arts--Marketing.--United States
Entertainment events--Marketing.--United States
Amusements--Marketing.--United States
Tourism--Marketing.--United States
Recreation--Marketing.--United States
Consumer behavior--United States.
Communication in marketing--United States.
790.2
Entertainment marketing & communication selling branded performance, people, and places / [Book] : Shay Sayre. - India : Pearson Eduacation in South Asia, c2008. - 511 p. : ill. ; 24 cm.
All.
9788131722152
Leisure industry--Marketing.--United States
Performing arts--Marketing.--United States
Entertainment events--Marketing.--United States
Amusements--Marketing.--United States
Tourism--Marketing.--United States
Recreation--Marketing.--United States
Consumer behavior--United States.
Communication in marketing--United States.
790.2