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	1.	Understanding consumer behavior [Book] / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: The Irwin series in marketing Material type: Text; Format: print ; Literary form: Not fiction Publication details: Burr Ridge, Ill. : Irwin, 1994 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 342 PET-U. Place hold Add to cart (remove)
	2.	Consumer behavior and marketing strategy [Book] : J. Paul Peter, Jerry C. Olson by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Series: Edition: 7th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, c2005 Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 658.8 342 PET-C, ... Place hold Add to cart (remove)

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