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1.
Principles of advertising & IMC [Book] / prepared by Fiona Newton and Irene Powell. by
Material type: Text Text; Literary form: Not fiction
Publication details: North Ryde, NSW : McGraw-Hill/Custom Publishing, c2008
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 PRI.

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2.
Principles of advertising and IMC [Book]. by
Material type: Text Text
Publication details: Monash Universi McGraw Hill 2008
Availability: Items available for loan: COMSATS University Wah Campus (1)Call number: 658.827 DUN.

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