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Principles of advertising & IMC [Book] / prepared by Fiona Newton and Irene Powell.

Contributor(s): Material type: TextTextPublication details: North Ryde, NSW : McGraw-Hill/Custom Publishing, c2008.Description: 782 p. : ill. ; 29 cmISBN:
  • 0070181772
  • 9780070181779
Subject(s): DDC classification:
  • 659.1
Other classification:
  • 659.1
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 PRI (Browse shelf(Opens below)) Available 38403
Total holds: 0

The content for this publication is drawn from Principles of advertising & IMC by Duncan, 2nd ed, 2005.

A McGraw-Hill custom publication prepared for Dept. of Marketing, Monash University.

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