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1.
Advertising management. [Book] / Rajeev Batra, John G. Myers, David A. Aaker. by
Edition: 5th ed. / Rajeev Batra, John G. Myers, David A. Aaker.
Material type: Text Text
Publication details: Delhi : Prentice-Hall International, c1996
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 BAT-A.

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2.
Advertising Management [Book]. by
Edition: 5th
Material type: Text Text
Publication details: New Delhi Pearson 2006
Availability: Items available for loan: COMSATS University Wah Campus (2)Call number: 659.1 BAT, ...

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