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1.
Strategic database marketing [Book] : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur Middleton Hughes. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2000
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 4 HUG-S.

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2.
Strategic database marketing [Book] / Arthur Middleton Hughes. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 72 HUG-S.

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3.
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The customer loyality solution [Book] what works (and what doesn't) in customer loyalty programs Arthur Middleton Hughes. by
Material type: Text Text
Publication details: McGraw-Hill Publishing Company
Availability: Items available for loan: COMSATS University Abbottabad Campus (1)Call number: 658.84 HUG.

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