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Strategic database marketing [Book] : the masterplan for starting and managing a profitable, customer-based marketing program / Arthur Middleton Hughes.

By: Material type: TextTextPublication details: New York : McGraw-Hill, c2000.Edition: 2nd edDescription: viii, 439 p. : ill. ; 24 cmISBN:
  • 0071351825 (acid-free paper)
Subject(s): DDC classification:
  • 658.8 4 21
Other classification:
  • 658.8 4
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 658.8 4 HUG-S (Browse shelf(Opens below)) Available 22461
Total holds: 0

Includes index.

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