Economics 2.0 [Book] : what the best minds in economics can teach you about business and life / Norbert Häring and Olaf Storbeck.

Includes bibliographical references and index.

From dogma to data: an introduction by Axel Ockenfels -- Man: an economic animal? -- The pursuit of happiness -- The enigma of the labor market -- The almost-forgotten small difference -- It's all about culture -- Economics by scales and measures -- The logic of globalization -- Financial markets: totally efficient or totally crazy? -- Subprime surprises: or, the anatomy of the financial crisis -- Managers are people, too -- The high art of buying and selling -- The athlete as a guinea pig: or, why economists love sports -- In the dark recesses of the market economy -- A final warning.

Economists can help shape monetary policy, global policy and even how much you pay for a new pair of shoes. For example, do you know who benefits the most from globalization? How do fitness studios and providers of Internet access earn most of their money?: from the laziness and irrationality of their customers. This book features contributions from top thinkers in the economic field from around the world, such as Philippe Aghion, Paul Krugman, Daniel Gros, and George Lowenstein. It also includes chapters on: Financial Markets: Are They Completely Efficient or Totally Nuts (rational vs. emotional), and The Art of Selling: How marketers use consumer decision making data to sell us products we don't need. This text makes an impressive case for the argument that economics is not a dry science and that economics principles impact much of our day to day life. Completely without formulas and theoretical ballast, the authors present current findings of prominent economists and expand the economic knowledge of their readers. They manage to make complex relationships clear.

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