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1.
Marketing research [Book] / David A. Aaker ... [et al.]. by
Edition: 11th ed., International student verion.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons, c2013
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.83 MAR.

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2.
Marketing research [Book] / David A. Aaker, V. Kumar, George S. Day. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Wiley, c2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 3 AAK-M.

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