Marketing research [Book] / David A. Aaker, V. Kumar, George S. Day.

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TextPublication details: New York : Wiley, c2001.Edition: 7th edDescription: xvi, 751 p. : ill. ; 27 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor	658.8 3 AAK-M (Browse shelf(Opens below))	Available		10050

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reprint 2002 original ISBN 0471363405 (cloth : alk. paper)

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