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Principles of advertising [Book] : a global perspective / Monle Lee, Carla Johnson.

By: Contributor(s): Material type: TextTextPublication details: New York : Haworth Press, c1999.Description: xvii, 355 p. : ill. ; 23 cmISBN:
  • 8176494003
Subject(s): DDC classification:
  • 659.1 21
Other classification:
  • 659.1
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 LEE-P (Browse shelf(Opens below)) Available 12052
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 LEE-P (Browse shelf(Opens below)) Available 9568
Books Books Junaid Zaidi Library, COMSATS University Islamabad 2nd Floor 659.1 LEE-P (Browse shelf(Opens below)) Available 12082
Total holds: 0

this is an indian reprint and original ISBN is 0789006154 (alk. paper)

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