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Principles of advertising a global perspective /

Lee, Monle.

Principles of advertising a global perspective / [Book] : Monle Lee, Carla Johnson. - New York : Haworth Press, c1999. - xvii, 355 p. : ill. ; 23 cm.

this is an indian reprint and original ISBN is 0789006154 (alk. paper)

All.

ISBN: 8176494003

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

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