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61.
Fundamentals of marketing research [Book] / Scott M. Smith, Gerald S. Albaum. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage, c2005
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.83 SMI-F.

62.
The foundations of social research [Book] : meaning and perspective in the research process / Michael Crotty. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 1998
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (6)Call number: 300.72 CRO-F, ...

63.
Foundations of psychological testing [Book] : a practical approach / Leslie A. Miller, Sandra A. McIntire, Robert L. Lovler. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE Publications, c2011
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 150.287 MIL-F.

64.
First steps in statistics [Book] / Daniel B. Wright. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2002
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 519.5 WRI-F.

65.
Ethics in qualitative research [Book] : controversies and contexts / Martyn Hammersley and Anna Traianou. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Los Angeles [i.e. Thousand Oaks, Calif.] ; London : SAGE Publications, 2012
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 001.42 HAM-E.

66.
Effective advertising [Book] : understanding when, how, and why advertising works / Gerard J. Tellis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 TEL-E.

67.
Doing research in cultural studies : [Book] : an introduction to classical and new methodological approaches / Paula Saukko. by Series: Introducing qualitative methods
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Thousand Oaks, Calif. : SAGE, 2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 306.72 SAU-D.

68.
Doing a literature search [Book] : a comprehensive guide for the social sciences / Chris Hart. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage, 2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 025.524 HAR-D.

69.
Developing thinking in algebra [Book] / John Mason, with Alan Graham and Sue Johnston-Wilder. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thousand Oaks, Calif. : Open University in association with Paul Chapman Pub. ; Sage Publications, 2005
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 512.00710941 MAS-D.

70.
Designing professional development for teachers of science and mathematics [Book] / Susan Loucks-Horsley ... [et al.]. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Corwin Press, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 507.155 DES.

71.
Customer-driven services management [Book] / S. Balachandran. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books ; Sage Publications, 2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 12 0954 BAL-C.

72.
Change management : [Book] : altering mindsets in a global context / V. Nilakant and S. Ramnarayan. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Thousand Oaks, Calif. : Sage Publications, Sage Publications, 2006
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.406095 NIL-C.

73.
Cases in marketing management [Book] / edited by Kenneth E. Clow, Donald Baack. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2012
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.8 CAS.

74.
Business-to-business marketing [Book] : a strategic approach / by Michael H. Morris, Leyland F. Pitt, and Earl D. Honeycutt, Jr. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Sage Publications, c2001
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.84 MOR-B.

75.
Blending qualitative & quantitative research methods in theses and dissertations [Book] / R. Murray Thomas. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : Corwin Press, c2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 001.42 THO-B.

76.
Advertising basics! [Book] : a resource guide for beginners / J.V. Vilanilam, A.K. Varghese. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2004
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 659.1 VIL-A.

77.
Adventures in social research [Book] : data analysis using IBM SPSS statistics / Earl Babbie ... [et al.]. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Thousand Oaks, Calif. : SAGE, c2013
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (2)Call number: 300.285555 ADV, ...

78.
The A-Z of social research [Book] : a dictionary of key social science research concepts / edited by Robert L. Miller and John D. Brewer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : SAGE, 2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 300.72 SOC.

79.
8 steps to building innovating organizations [Book] / Manu Parashar. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Thousand Oaks, Calif. : Response Books Sage Publications, 2007
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.4063 PAR-E.

80.
18 brand astras [Book] : using brand abilities as weapons for CRISP brand building / Jagdeep Kapoor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : Response Books, 2003
Availability: Items available for loan: Junaid Zaidi Library, COMSATS University Islamabad (1)Call number: 658.827 KAP-E.

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